A freelance graphic designer should have an initial consultation with clients who offered design assignment. The consultation helps the designer a lot in knowing about the client’s design requirements, which is so important to create the final product in line with the expectations. The client will also let you know about how much work you will be required to do to complete a project.A freelance graphic designer should have an initial consultation with clients who offered design assignment. The consultation helps the designer a lot in knowing about the client’s design requirements, which is so important to create the final product in line with the expectations. The client will also let you know about how much work you will be required to do to complete a project.
Understand Your Client’s Expectation
Sometimes, clients find design works delivered to them unsatisfactory. It is therefore important for a graphic designer to understand the client’s expectations from a design project. First, ask questions to understand your client’s design needs. It would be better to take a pre-set list of questions to your client and have precise answers.
For example, you can ask about color preferences, target demographics, and font styles. This will help you understand your client’s expectations better.
Some designers rely solely on a design brief provided by the client to decide on a design concept. Many clients do not provide enough information in design briefs about colors, fonts, text, symbols, style and a company’s background, target customers etc. Make sure that you have a good chat with your client to have precise answers. If your client is too busy or does not provide information, then do your research about client’s company, business and target customers.